Created the Brand from Scratch

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My neighbor, in NYC, asked me to help him with his career. He said, he is finding it difficult to get a job and had spent time at Sun Microsystems. He described how he saw the sales system and He thought it was unique. I met with him and listened to what he had to say. I then made it into a story. I thought of a company name and bought the domain. I began writing up his messaging, inclusive of his concept, but in a way that told a story and aligned with Ad tech messaging, etc, in the market. I told him who to target and how to get to them, in Europe. I connected him to a VC, who I knew, and to a board member at Market Assist, at conception. I did that because, that man runs a successful firm for business entry into the USA market.  The video on his homepage, i sent him the article that shaped the discussion. 

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I  sent him the wireframe for a website and a power point of ad concepts. The messaging was extensive. 

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